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This podcast dives deep into the commercial baking industry. Every season, a new guest shares their insights on innovation through the lens of becoming more sustainable, growing a family-owned business, debunking myths and more. Hosted by Joanie Spencer, editor-in-chief of Commercial Baking.
Episodes

Jun 2, 2024
Jun 2, 2024
35 min
Welcome to Season 11, Episode 5, of the Troubleshooting Innovation podcast. Joanie Spencer, editor-in-chief for Commercial Baking, is spending this season with Jennifer Steiner Pool, president and creator-in-chief of Steiner’s Baking Co., about how to turn a special family recipe into a commercially viable brand. Sponsored by Puratos.
In our final episode, we look to the future of Steiner’s and talk about portfolio expansion beyond coffee cake.

May 26, 2024
May 26, 2024
39 min
Welcome to Season 11, Episode 4, of the Troubleshooting Innovation podcast. Joanie Spencer, editor-in-chief for Commercial Baking, is spending this season with Jennifer Steiner Pool, president and creator-in-chief of Steiner’s Baking Co., about how to turn a special family recipe into a commercially viable brand. Sponsored by Puratos.
In this episode, we have an interesting discussion around the evolution of marketing for a gluten-free product.

May 19, 2024
May 19, 2024
27 min
Welcome to Season 11, Episode 3, of the Troubleshooting Innovation podcast. Joanie Spencer, editor-in-chief for Commercial Baking, is spending this season with Jennifer Steiner Pool, president and creator-in-chief of Steiner’s Baking Co., about how to turn a special family recipe into a commercially viable brand. Sponsored by Puratos.
In this episode, we're tackling the product development challenges that come with creating gluten-free baked goods.

May 12, 2024
May 12, 2024
39 min
Welcome to Season 11, Episode 2, of the Troubleshooting Innovation podcast. Joanie Spencer, editor-in-chief for Commercial Baking, is spending this season with Jennifer Steiner Pool, president and creator-in-chief of Steiner’s Baking Co., about how to turn a special family recipe into a commercially viable brand. Sponsored by Puratos.
In this episode, we’re going from startup to scale and learning how Steiner’s Coffee Cake has grown its customer base … and how production is growing with it.

May 5, 2024
May 5, 2024
28 min
Welcome to Season 11 of the Troubleshooting Innovation podcast. Joanie Spencer, editor-in-chief for Commercial Baking, is spending this season with Jennifer Steiner Pool, president and creator-in-chief of Steiner’s Baking Co., about how to turn a special family recipe into a commercially viable brand. Sponsored by Puratos.
In the first episode, we meet our guest and discover how her grandfather’s hobby led her to become “creator-in-chief” for Steiner’s.

Mar 31, 2024
Mar 31, 2024
32 min
Welcome to Season 10 of the Troubleshooting Innovation podcast. Joanie Spencer, editor-in-chief for Commercial Baking, is spending this season with Julie Miller Jones, a member of the Grain Foods Foundation Scientific Advisory Board, and Charlotte Martin, registered dietitian and consultant for the Grain Foods Foundation. They're debunking bread myths to help bakers develop delicious, healthy grain-based products — and help them educate consumers on the health benefits of bread. Sponsored by Lallemand Baking.
In this final episode, we close out the season with a discussion around the benefits of grain foods on women's health.

Mar 24, 2024
Mar 24, 2024
26 min
Welcome to Season 10 of the Troubleshooting Innovation podcast. Joanie Spencer, editor-in-chief for Commercial Baking, is spending this season with Julie Miller Jones, a member of the Grain Foods Foundation Scientific Advisory Board, and Charlotte Martin, registered dietitian and consultant for the Grain Foods Foundation. They're debunking bread myths to help bakers develop delicious, healthy grain-based products — and help them educate consumers on the health benefits of bread. Sponsored by Lallemand Baking.
In this episode, we discover how commercial bread bakers can bust bread myths through sandwich innovation.

Mar 17, 2024
Mar 17, 2024
29 min
Welcome to Season 10 of the Troubleshooting Innovation podcast. Joanie Spencer, editor-in-chief for Commercial Baking, is spending this season with Julie Miller Jones, a member of the Grain Foods Foundation Scientific Advisory Board, and Charlotte Martin, registered dietitian and consultant for the Grain Foods Foundation. They're debunking bread myths to help bakers develop delicious, healthy grain-based products — and help them educate consumers on the health benefits of bread. Sponsored by Lallemand Baking.
In this episode, we're debunking assumptions around sodium levels and processing concerns.

Mar 10, 2024
Mar 10, 2024
23 min
Welcome to Season 10 of the Troubleshooting Innovation podcast. Joanie Spencer, editor-in-chief for Commercial Baking, is spending this season with Julie Miller Jones, a member of the Grain Foods Foundation Scientific Advisory Board, and Charlotte Martin, registered dietitian and consultant for the Grain Foods Foundation. They're debunking bread myths to help bakers develop delicious, healthy grain-based products — and help them educate consumers on the health benefits of bread. Sponsored by Lallemand Baking.
In this episode, we tackle the myth around bread’s connection to the glycemic index.

Mar 3, 2024
Mar 3, 2024
34 min
Welcome to Season 10 of the Troubleshooting Innovation podcast. Joanie Spencer, editor-in-chief for Commercial Baking, is spending this season with Julie Miller Jones, a member of the Grain Foods Foundation Scientific Advisory Board, and Charlotte Martin, registered dietitian and consultant for the Grain Foods Foundation. They're debunking bread myths to help bakers develop delicious, healthy grain-based products — and help them educate consumers on the health benefits of bread. Sponsored by Lallemand Baking.
In the first episode, we get to know our experts and dive into the first myth: carbs vs. calories.
