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This podcast dives deep into the commercial baking industry. Every season, a new guest shares their insights on innovation through the lens of becoming more sustainable, growing a family-owned business, debunking myths and more. Hosted by Joanie Spencer, editor-in-chief of Commercial Baking.
Episodes

Sunday Sep 29, 2024
S12E5: Modern Marketing Strategies
Sunday Sep 29, 2024
Sunday Sep 29, 2024
Welcome to Season 12 of the Troubleshooting Innovation podcast. Joanie Spencer, editor-in-chief for Commercial Baking, is spending this season with Tony Martin, president of Martin's Famous Pastry Shoppe. They're exploring how this company has grown from a family-owned brand into a national icon. Sponsored by AMF Bakery Systems.
In our fifth and final episode, Tony dives into how the company's growth over time has transformed its marketing strategies. He also offers insight into how Martin's incorporates the latest trends into existing operations.
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