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This podcast dives deep into the commercial baking industry. Every season, a new guest shares their insights on innovation through the lens of becoming more sustainable, growing a family-owned business, debunking myths and more. Hosted by Joanie Spencer, editor-in-chief of Commercial Baking.
Episodes

Sunday Sep 08, 2024
S12E2: Innovation for a Niche Product in a Staple Category
Sunday Sep 08, 2024
Sunday Sep 08, 2024
Welcome to Season 12 of the Troubleshooting Innovation podcast. Joanie Spencer, editor-in-chief for Commercial Baking, is spending this season with Tony Martin, president of Martin's Famous Pastry Shoppe. They're exploring how this company has grown from a family-owned brand into a national icon. Sponsored by AMF Bakery Systems.
In our second episode, Tony talks about the unique taste and texture of potato-based products, and how Martin's takes different approaches to product innovation when working with foodservice vs. retail.
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