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This podcast dives deep into the commercial baking industry. Every season, a new guest shares their insights on innovation through the lens of becoming more sustainable, growing a family-owned business, debunking myths and more. Hosted by Joanie Spencer, editor-in-chief of Commercial Baking.
Episodes

Sunday May 26, 2024
S11E4: Evolution of Marketing for Gluten-Free Products
Sunday May 26, 2024
Sunday May 26, 2024
Welcome to Season 11, Episode 4, of the Troubleshooting Innovation podcast. Joanie Spencer, editor-in-chief for Commercial Baking, is spending this season with Jennifer Steiner Pool, president and creator-in-chief of Steiner’s Baking Co., about how to turn a special family recipe into a commercially viable brand. Sponsored by Puratos.
In this episode, we have an interesting discussion around the evolution of marketing for a gluten-free product.
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